Starter is $69.99 against a struck-through $179.88 a year. Pro is $129.99 against $239.88. Ultra is $194.50 against $389.00, with a coupon code printed beside it. The banner reads up to 50% off.
Printing both numbers is better practice than showing a discounted figure alone, and we are crediting them for it. What the page does not say is what happens at renewal, which is the number that decides the real cost of a year-two subscription.
It also serves annual figures only. The toggle offers Monthly, and the monthly prices are not in the text, so there is no way to compare a month of Humanize AI Pro against a month of anything else — including us — without asking them.